Jack Vartanian

Foto JV

About JV

An original blend of tradition, urban style and glamorous sophistication define the designer's collections.

Since 1999, Jack Vartanian has created fine jewelry collections infused with a unique blend of tradition, sophistication and avant-garde design. Vartanian's passion for precious stones comes from his family long standing tradition in the gemstone trade. The Vartanian family business provided an early exposure and practical training for the designer. Jack began working in the jewelry industry as a teenager, developing his design skills at an early age.

His design perspective evolved as he traveled the world and immersed himself in the study of art and design history, and discovered new stones. The result of his dedication to the craft is reflected in the brand's timeless yet contemporary pieces, "new classics" designed for all occasions. Each piece of the collection is an object of desire that evokes new ways of using materials like gold, rhodium, black diamonds, white diamonds, emeralds, rubies and sapphires to create truly innovative jewels.

"My designs suit day and night and can be worn by women of different styles on any occasion" states Jack Vartanian. "What they all have in common is a desire to stand out". The secret to Vartanian's success for the past almost 15 years is the combination of classic forms, bold color and a definite design edge.

Contrary to fine jewelry designers all over the world, Jack Vartanian launches new collections with amazing regularity, always surprising his clients, the media, and opinion leaders with his personal and often sexy, irreverent take on luxury fashion, social trends and pop culture.

Walking into a Jack Vartanian boutique is a sensorial experience that reflects the brand's attention to detail at every level. The French-Brazilian architecture firm Triptyque designed the spaces with clean black lines and a striking asymmetric architectural details, creating a perfectly dark, minimalist but super rich environment where his jewels are shown as in an art gallery, bridging the gap between commerce and art. His retail locations include Shops at Iguatemi in São Paulo and Fashion Mall in Rio de Janeiro. The United States flagship boutique is located on Madison Avenue, in New York City. His collections can also be seen in luxury boutiques and the famed American department store Barney's New York.

In order to create a collective citizenship action, Jack Vartanian is responsible for janitorial work at Homero Vaz Square in São Paulo. Since April 2015, the space between Rua Bela Cintra and Avenida Estados Unidos has gained new face and life.

A 33-meter sculpture bench, signed by Argentine artist Pablo Reinoso was auctioned collectively and donated to the city. In addition to a space for community use, the brand also promotes non-profit events.

"Come to Praça JV" brings families together for afternoons with gastronomy, recreation and children's workshops, dance, music shows and adoption of puppies. A community garden, developed in partnership with Aorta, inspires people to cultivate good relationships and also their own food.

Watch the video and learn more about the Homero Vaz Square project: