The first mens collection by Jack Vartanian.

An ode to Sao Paulo. To the urban men.

A city for the strong, for the men with power.

For those who focus on their goals. Those who face the city, It´s chaos. For these men jewelry is strength.

A lucky charm. Instrument.

Architectural poetry. Lines, corners, edges. Feel the city.

Dominate the city.

And write stories in a straight line.